Tuesday, December 01, 2009

H+B: Heart plus Beauty

The new Harp and Bard logo is simple in its charms. Geometry turned to expression. Typeface manipulated to express more than the sum of its parts. Granted, we are not talking calligraphy here and anyone at the design shops downtown would look down their espresso-smudged noses at this, but this is the kind of logo that displays thoughtfulness rather than the current fashion. A little native ingenuity.

Someone had to sit down and obsess about the letters H&B. He or she had to smoosh the letters together and then, in a flash of insight, see the plus sign that joins them. Some simple ruler and compass moves later, followed by an application of India ink and voila: the modern Harp and Bard.

We'll see you on Thursday for Karoake.

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