Friday, January 02, 2009

An overworked icon.

We were at Landmark Center the other day (before the snow) and noticed a familiar face while en route to the art store. If I recall recent franchise business news, UFood Grill is the recently renamed and rebranded Know Fat! restaurant chain. Any name would have been better and UFood is okay, I guess though I'm still not tempted to try it. The new mascot is a curious selection.

Isn't this winking cutie the guy from the Tedeschi candy bags?? Who licensed his appearance on behalf of the UFood chain? Does Tedeschi know he serves two masters? I doubt there's a lot of overlap between customer bases but where does a mascot draw the line? I'm all for making a buck and I realize times are tough, but how can this chipper imp keep smiling when he's appearing all over town? With one more endorsement, he may become the most overworked icon in Boston.

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