Wednesday, May 28, 2008

Odwalla Bars

Odwalla bars, billed as organic food that is good for you, probably live up to their billing. We have become fans. They are on sale "every day" for $1.50 each at Stop & Shop. If you have a Shaw's in your vicinity, they cost $1.25. We are partial to the "Salty and Sweet" nut bars, but they come in a variety of flavors, mostly revolving around fruit and chocolate as such things are wont to do.

For a little more than the price of a candy bar, you can eat something that is of similar size and caloric content, but with a little roughage and more vitamins. It comes in colorful, snappy packaging and the marketing is light-hearted and guilt-free. We took the Silver Line to the Logan International Airport around Christmas time and one of the stations was decked out in Odwalla finery. We recall this past autumn when Boston buses were wrapped in Odwalla advertising. Instead of the abstract bird that is the company's mascot, the buses featured a happy, little man made of fruit slices. He made me smile during my morning commute. Where is he now?

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