Hamm's beer commercial

I cannot stop watching this commercial for Hamm's beer.  I love how it goes on and on, one element cobbled onto the next, until it becomes a piece of pure poetry.  At 51 seconds it moves one sublime rung up the ladder of of greatness.  This has to have been made by a committee, but it's vision is so unified in its diversity, none of it tasteless.

I think I'll make mine Hamm's from now on.  They still made it when I was a kid.  There should still me making it now.